We believe beginning with what matters
to your customer is the only sane way to market. Following
our market proven process, we work with you to create
marketing plans created for your customers and their
needs.
Our strategic marketing plans, online and offline
marketing programs, and media relations programs all
consider your customer's needs, business objectives,
and market trends. We blend marketing, communications,
and promotion strategies to grow your business by showing
how you benefit your customer's business. Our services
scale in both directions, providing flexibility for
you and your budget.
In short, it's all about the customer. If you believe
the same thing, and want a marketing firm that listens to
your customers, let
us know. We'd love to hear from you.

Art of Exchange: Improv for business
Tongue
tied in front of a client? Would you rather have a root
canal than give a speech? Banish those butterflies and
learn to think fast on your feet using the same skills
that improv actors use. Improv - like the TV show Who's
line is it anyway? - really is fun!
- Learn how to think fast on your feet, listen interactively
and communicate in any environment
- Use the skills to close more sales, shine in a radio
interview or just feel more confident delivering a
presentation at work
- We offer classes for individuals and groups. Find
out more in our brochure or contact
us.
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Strategic Marketing and Planning
We look at the big picture and how it affects your business. Are you getting the
maximum ROI for your marketing dollar? Are changes
ahead in the market you need to prepare for? What
gaps of opportunity are waiting for you to take advantage
of? To answer these questions and more, we:
- Assess your current marketing effectiveness
- Industry analysis and competitive analysis
- Market trending (industry, demographic, technological
and other trends)
- Create solid marketing strategies that take advantage
of market trends
- Develop a comprehensive business plan
- Differentiate your brand in the marketplace
- What keeps your customers up at night?
Online Internet Marketing and Visibility Campaigns
Our visibility campaign services include:
- Audit your exisiting site and effectiveness
- Targeted marketing, both online and offline
- Web site design and updates
- White papers
- Newsletters
- Identify keywords that your customers (and potential
customers) look for
- Write, create and optimize support materials
- Project management for your campaigns
- Analytics on performance to measure success
Media Relations
Are you newsworthy? Get exposure where your customers
get their information. We offer a variety of services
including:
- Pitch your story to the right sources, utilizing
our years of experience in the media
- Develop targeted lists from our extensive media databases
- Create support materials
- Write and distribute your news releases using the
latest in search engine optimization tools
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