Marketing Services

 

Strategic Marketing and Planning

Strategic marketing bases your plans on solid research, trend projections and competitive analysis. Many of our clients desire to reach “the next level” of success, and recognize “what got us here, may not take us there.” You know your business. We help interpret the opportunities.

  • Industry trending
  • Research interpretation
  • Data insights
  • Gap analysis
  • Strategic scenarios
  • Communication plans – internal and external
  • Implementation plans
  • Success metrics

Plug-n-Play Marketing Department

Can’t afford a full marketing staff for your business? Leverage the Eilert team as your full marketing department and adjust our role as your business grows. Our senior team has been there, in the trenches, building brands that work.

  • Market analysis/trending
  • Marketing plan development and implementation
  • Promotion campaign creation and implementation
  • Digital marketing management
  • Senior talent

PR and Media Relations

Media mentions carry greater weight with decision makers than ads do. Both have their place in the marketing mix. Media coverage, however, has a “trust factor” that advertising does not. Why? People know that journalists interpret the story, and that it cannot be bought. When you get exposure where your customers get their information, powerful results happen. Our team works hard to be a valuable resource to the journalists we work with. We offer a variety of services including:

  • Pitch your story to the right sources, utilizing our years of experience and contacts in the media
  • Develop targeted lists from our extensive media databases
  • Create effective support materials like press kits, press releases and other materials
  • Write and distribute your news releases using the latest in search engine optimization tools
  • Extensive media relations and leadership communications training for an individual or a team — Art of Exchange

New Product Development

With senior associates steeped in developing new products for large and small companies, we follow a specific, scientifically proven process to test and develop your concept into a real world product – or help discern if your time and money may be better focused elsewhere. Our process includes:

  • Ideation
  • Market research (quantitative and qualitative)
  • Concept testing
  • Product development: comps to market ready
  • Project planning – including production sourcing, sales channels and promotion mix
  • Identification and requirements for building out distribution channels
  • Understanding sales needs and necessary building of support
  • Launch
  • Measurement and maintenance plans

Graphic & Web Design

Visual design and communication instantly convey your brand. Invest in visual story, and your business will profit:

  • Visual stories to convey your brand
  • Effective promotion materials – digital and print
  • Sales collateral and identity systems
  • Storyboard Web and video
  • Presentation development

 Digital Marketing and Social Media Guidance

The marketplace moved to mobile platforms in recent years. Phones and tablets allow people to share information quickly, and to look things up at the speed of apps. How does – or should – these outlets fit into your overall communications and market strategy?

  • Audit your existing digital presence and effectiveness
  • Mobile marketing strategies
  • Project management for your campaigns
  • Analytics on performance to measure success