Portfolio
American Hospital Directory
The American Hospital Directory® is an online subscription database of Medicare and other hospital data. Eilert Communications works with AHD to secure targeted media placements. The site’s data has been cited in articles in trusted national publications like The Wall Street Journal and forbes.com; in leading health care industry publications like hfm magazine and Modern Healthcare; and in leading daily newspapers like The Dallas Morning News, among others. The result is continued and sustained coverage, leading to increased traffic and visibility.
Eilert Communications has also advised on site design, site conversion audits, new products and video tutorials for site usage. Media Relations, Website audit, Video
“Eilert Communications has helped us achieve extraordinary results at costs within our means. Our experiences prior to discovering Eilert were costly and often not productive.” - Paul Shoemaker, president, American Hospital Directory
ProudGreenHome.com
ProudGreenHome.com provides builders and consumers comprehensive information about green homes. They needed a new media kit to communicate their compelling message to potential advertisers and sponsors. We designed a graphic media kit to share and update and inform potential advertisers and sponsors. Media Kit, Graphic Design
“I want to thank you for the wonderful media kit you have created for PGH. I have appreciated your able guidance through the entire process. Please let me be a reference for you to anyone that you may be proposing to.” – Bob Fincher, publisher.
Tier3 Technologies
Tier3 Technologies provides IT services to a wide range of businesses across many industries. They came to us needing a new website, and tools to tell their story.
Tier3 Technologies specializes in speeding up computing times for businesses, and in helping companies mobilize their work forces by creating “mobile desktops”. Their proprietary Eveready Services Platform® adapts to each company’s technology needs. They needed a comprehensive plan to communicate benefits of the Eveready Services Platform to potential clients.
We redesigned the Tier3 Technologies website and sales materials, including sell sheets, case studies and press kit. Website design, media relations, sales collateral
“Our company now has a Website we are proud to show. Its made a big difference in our value message and sales presence.” – Michael Paynter, Founder and Managing Partner, Tier3 Technologies
CostReportData.com
When CostReportData.com launched, Eilert Communications assisted in pre-launch contacts, press kit creation, and media outreach. The site offered subscriptions for up-to-date cost reports, a revolutionary access to Medicare reports previously available only in print. Media coverage since then has included regular appearances in hfm magazine (the official magazine of the Healthcare Financial Management Association), along with business media like Crain’s Detroit Business. Media Relations, Site conversion audits, launch strategy
The Miles Team
The Miles Team wanted to update their website and increase their presence on search results. Patrice Miles of The Miles Team, is a top producer in residential real estate sales in the Louisville, KY market. She wanted a robust site, easy to navigate, and with a powerful back-end database to track results and upload MLS listings automatically. We researched development options, and recommended Sierra Interactive as the best Web design team to assist her in the new site build. We provided SEO guidance throughout the process, working with The Miles Team and with the developer to maximize her search architecture and keywords. We researched keywords, phrases and long tail performance to optimize results. In addition, we assisted in refreshing directory listings for local search results. The result is a clean, high performing site with measurable gains in performance and search.
Web design, SEO
Purchasing Association of Private Clubs (PAPC)
When the Purchasing Association of Private Clubs needed to update their existing website to match new collateral, we focused on re-vamping the site structure to reflect their member use, and standardized their styling throughout. On the back-end, new pages for members were added.We surveyed members to determine additional services and communications they wanted, and how they wanted information delivered, resulting in new support plans.
Website audit, Web design, SEO, market research
The Louisville Bach Society
The Louisville Bach Society came to us with the desire to help communicate their final concert performance, and the news of the organization’s decision to disband after 47 years of performing in the Louisville, KY community. Melvin & Margaret Dickinson, the founders, would retire at the season’s closing performance of Bach’s b Minor Mass.
Our task was threefold: announce the news in a way that focused on the final concert, co-ordinate communications of the celebration of 47 successful years of excellence in music and create a legacy presence for the community. The organization received significant media coverage in print, broadcast and online. As a result, the final concert was sold out. A legacy website includes a living time line, list of singers through the years and a history of the organization. Media Relations, Social Media, Website, Living Timeline
A Website for Change
When Blackstone Media Network wanted to give back to the community, they gave what they do best: a website. The promotion “A Website For Change” offered qualified not for profit organizations to enter for an opportunity to win a website for their organization. Five organizations made the finals, and the community voted on which one they wanted to win.
Family Scholar House won the website. Eilert Communications assisted in the promotion details, and publicizing the event from launch to final winning announcements. Promotion, Media placement
