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	<title>Eilert Communications</title>
	<link>http://www.eilertinc.com</link>
	<description>Smart Marketing</description>
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		<title>New Certified Social Marketing Associate!</title>
		<description><![CDATA[Congratulations and a big shout-out for Ashlee Richards, newly certified as a CSMA (Certified Social Marketing Associate) for Eilert Communications! Ashlee earned the designation through years of experience in social media, hours of study and passing an exam required by the Department of Education for Certifications of the eMarketing Association. The eMarketing Association is an [...]]]></description>
		<link>http://www.eilertinc.com/blog/2012/02/01/new-certified-social-marketing-associate</link>
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		<title>Why we say &#8220;Nopa to SOPA&#8221;</title>
		<description><![CDATA[We don&#8217;t normally take political stands here at Eilert Communications. Two bills in front of Congress and the Senate, however, got our attention. And not in a good way. SOPA, the &#8220;Stop Online Piracy Act&#8221; goes up for a vote in the House next week. The Protect IP Act (PIPA) goes in front of the [...]]]></description>
		<link>http://www.eilertinc.com/blog/2012/01/18/why-we-say-nopa-to-sopa</link>
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		<title>Do you make these 7 common marketing mistakes?</title>
		<description><![CDATA[Do you make these marketing mistakes? Common marketing mistakes business owners make can cost valuable business opportunities and serious money. Over the years, I’ve heard countless business owners voice regrets about spending marketing dollars for no return. As they say “hindsight is 20/20”. Most stories reflected common mistakes. This list highlights the top 7: 1) [...]]]></description>
		<link>http://www.eilertinc.com/blog/2012/01/04/do-you-make-these-7-common-marketing-mistakes</link>
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		<title>A guide to an amazing 2012!</title>
		<description><![CDATA[Last year I discovered my staff had not learned goal setting in school. To my shock, this appears to be the norm! (which gets into another issue with our education system, but I digress). Thirsty for new tools that helped them, everyone embraced the new knowledge and picked it up quickly. And, of course, results [...]]]></description>
		<link>http://www.eilertinc.com/blog/2011/12/21/a-guide-to-an-amazing-2012</link>
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		<title>How to test a new business idea: Part 2 of 2</title>
		<description><![CDATA[The goal of this study is to find the “market proof” the idea will fly - and a rough idea of the valuation if you do decide to court investors.]]></description>
		<link>http://www.eilertinc.com/blog/2011/11/03/how-to-test-a-new-business-idea-part-2-of-2</link>
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		<title>How to test a new business idea: Part 1 of 2</title>
		<description><![CDATA[A feasibility study is meant as a “quick &#38; dirty” vetting of a business idea. A good general rule of thumb is to spend no more than 16 hours on it.]]></description>
		<link>http://www.eilertinc.com/blog/2011/10/27/how-to-test-a-new-business-idea-part-1-of-2</link>
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		<title>Know your audience!</title>
		<description><![CDATA[Expert presenters have a #1 rule: know your audience. Before crafting any type of presentation, first understand who will be listening, why they are there, and what is important to them.]]></description>
		<link>http://www.eilertinc.com/blog/2011/10/24/know-your-audience</link>
			</item>
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		<title>Why Stories Sell More Fruit</title>
		<description><![CDATA[Everybody loves a story. Stories help us understand and identify with situations and people. ]]></description>
		<link>http://www.eilertinc.com/blog/2011/10/18/why-stories-sell-more-fruit</link>
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		<title>Brainstorm new ideas without conflict!</title>
		<description><![CDATA[Using this method leads to some great ideas by establishing a positive (and safe) environment for you and your team to explore new ideas. ]]></description>
		<link>http://www.eilertinc.com/blog/2011/10/11/brainstorm-new-ideas-without-conflict</link>
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		<title>Reflections on Steve Jobs</title>
		<description><![CDATA[Since hearing about Steve Jobs passing away yesterday, I keep finding my thoughts going from the here and now to re-evaluating and remembering my own life and journey over the same years that he built his career.]]></description>
		<link>http://www.eilertinc.com/blog/2011/10/06/reflections-on-steve-jobs</link>
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