Eilert Communications » process http://www.eilertinc.com Smart Marketing Tue, 07 Feb 2012 22:08:11 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Process: aka “track record” http://www.eilertinc.com/blog/2009/01/30/process-aka-track-record http://www.eilertinc.com/blog/2009/01/30/process-aka-track-record#comments Fri, 30 Jan 2009 20:16:42 +0000 Barbara Eilert http://www.eilertinc.com/blog/?p=32 Seth Godin’s blog had a great post this morning. He clarified the difference between knowledge about your field (content) and having a track record of actually doing effective work in your field and knowing how to do it correctly. I call it the “secret sauce” that a professional brings to the table.

“Venture capitalists like hiring second or third time entrepreneurs because they understand process, not because they can do a spreadsheet.” – Seth Godin

You can purchase individual press releases, sales collateral or white papers all day long, but if you do not have a master market mixer, then you lose the magic that translates to sales and and enduring brand. That’s what you are really hoping to buy, isn’t it?

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