Lady Gaga.  At 25 she seems to have come out of nowhere and then appears everywhere. How does she inspire such devotion from her fans?

Here’s how: aside from  costumes, choreography and vocals that stand out from a “me too” sea of pop music, Lady Gaga is completely about her fans, little monsters, and relating with them on common ground.  She includes us,  and that is her secret sauce.

“Listen up little monsters..”

Referring to herself as “Mother Monster”,  she fiercely protects “little monsters”.   Continue reading »