Bing, Microsoft’s new search engine, offers some great features. The attractive landing page with a single stunning photo as backdrop to the simple search box sets the stage for a different experience. There are some interesting tools that come with search results – a table of contents, cool travel feature and others – but how has Bing performed it’s first few days?
Process: aka “track record”
Seth Godin’s blog had a great post this morning. He clarified the difference between knowledge about your field (content) and having a track record of actually doing effective work in your field and knowing how to do it correctly. I call it the “secret sauce” that a professional brings to the table.
