Facebook Timeline Overview for Brand Managers
By: Ashlee Richards (_ashleer)
Well, folks. They’ve done it again. Just as you thought your brand’s fan page was completely built out and finally at its peak, our good friends at Facebook threw us another change-up. They like to keep us on our toes, don’t they? You can gripe and moan all you want… maybe even threaten to delete the account, but we all know that’s not going to happen. So take a few moments to shake your fist angrily at a photo of Mark Zuckerberg (ready… go), then just accept and adapt… mainly because you have no choice. By March 30th all pages will be automatically updated to the Timeline layout. You only have about a week left to preview and tweak before you publish, so you better get on it!
When I was asked to write a post about Timeline for pages, I thought “What can I write that’s not already out there?” But then I realized what I had looked for, but haven’t come across yet… a short, sweet, to the point, synopsis of what to expect with this whole Timeline thing and how to efficiently update the brand pages I manage. Let’s be honest, we are busy people, and we don’t have time to scour multiple 50-page white papers and blog posts to uncover the 3 pages of actual information! So what I’m going to do is take everything I’ve learned via research and trial and error, and lay it out for you in a comprehensive format that may be easily referenced. We’ll go over the major effects that Timeline will have on your pages, and how to take advantage of those changes. We’ll take a look at a couple of Timeline pages done well, and I’ll provide some great (and free!) resources you can use to optimize your page.
