Lady Gaga.  At 25 she seems to have come out of nowhere and then appears everywhere. How does she inspire such devotion from her fans?

Here’s how: aside from  costumes, choreography and vocals that stand out from a “me too” sea of pop music, Lady Gaga is completely about her fans, little monsters, and relating with them on common ground.  She includes us,  and that is her secret sauce.

“Listen up little monsters..”

Referring to herself as “Mother Monster”,  she fiercely protects “little monsters”.   Continue reading »

Giving back is a great way to say thanks to the community supporting you. Blackstone Media Network, a Web design and development firm in Louisville, KY wanted to give back to the town which helped them have a successful year. But how?

Their team got together and decided that giving back what they do best – develop effective websites – was a great way to help one of the many not-for-profit groups in the community. Most not-for-profits have lean budgets – especially in a recession – and a website helps with visibility and fundraising.

They came up with a contest. Their team decided to offer a local not-for-profit a free custom website, one year of free hosting and 15 e-mail addresses. Dubbed “A Website for Change“, local not-for-profits could enter from December 7, 2010 through January 5, 2011.

The company narrowed down the entries to the top 5, and has opened up community voting to select the winner. The contest is promoted through traditional media and via social media outlets like Twitter, LinkedIn and Facebook. Voting is easy – right on the website with descriptions for each of the finalists – and voters see who is in the lead with a real time graph once the vote is cast.

Benefits for the community: support for the not-for-profit community and for the people it serves. Benefits for Blackstone Media Network: great branding and a very effective way to give back.

Recommended must read: Is your social media expert really an expert? The top 25 ways to find out.

This new post by Peter Shankman and Sarah Evans (both experts) nail the differences between those who claim to be experts and those who really are experts in social media. Social media is, of course, the hot marketing topic de jour, surrounded by tons of hype and more than a few charlatans. Peter and Sarah do a great job (as usual) of showing how to spot the posers.

Social media may not fit every organization’s goals and does require on-going attention. And the elements may vary from business to business. Not everyone needs to be on all of the “latest and greatest” platforms. Beware of anyone who makes a blanket claim to that effect.

Just caught Peter Shankman’s talk at the PRSA Tar Heel Chapter.  Worth the watch. Social media is buzzed about everywhere. If you want to cut through the nonsense and see the real deal, watch the video. Good stuff, plus he’s got a great sense of humor.