Have you ever spent a lot of time, money and energy on a “great new idea”, but wondered later what you ever saw in it? New business ideas are exciting. After all, they are new!

One way is to do a quick feasibility study to test the idea. Feasibility studies serve three key purposes: Continue reading »

Expert presenters have a #1 rule: know your audience. Before crafting any type of presentation, first understand who will be listening, why they are there, and what is important to them. Continue reading »

Everybody loves a story. Stories help us understand and identify with situations and people. Continue reading »

Ever been in a meeting where new ideas die fast from conflict? Here’s a great way to get everyone on board: we call it “yes and”. This improv game can get the creative juices flowing for every meeting – and even diffuse some buyer resistance in a sales call! Continue reading »

Since hearing about Steve Jobs passing away yesterday, I keep finding my thoughts going from the here and now to re-evaluating and remembering my own life and journey over the same years that he built his career. Continue reading »

Attention spans get shorter every day, and the 60 second pitch works for businesses and people to quickly communicate who they are and what they do. Having an effective 60 second pitch (or “one minute commercial”) sets the stage for the conversation that follows. So – how do you craft a killer pitch? Easy – follow this formula and watch the magic! Continue reading »